MeUndies wanted to reach Gen Z audiences by showcasing their edgy and inclusive brand values on TikTok. We went beyond the traditional hashtag challenge to truly connect with users. We activated dozens of influencers, shot a Tiktok music video, and created one of the largest hashtag challenges on the platform.
Our team executed the following action items
Below are just a few of the videos created from the campaign. Feel free to watch! If you want to see more, just let us know.